Brand / digital

Tari is an open-source blockchain protocol built specifically for digital assets — from NFTs to concert tickets to in-game prizes and beyond. Scalable for businesses, the platform makes digital assets easier to manage and monetize for the everyday netizen.

Our team at Office partnered with Tari to create a visual identity system for the brand and its fledgling cryptocurrency. Tasked with visualizing the intangible, we had an exciting opportunity to reimagine the concept of digital ownership. The design language deliberately eschews signifiers of old-world money and instead looks toward a futuristic interpretation of digital assets. The resulting system carves out a distinctive expression in the cryptocurrency space, establishing Tari as an evolved, forward-looking brand with just the right amount of imaginative spark.