Brand / digital / Campaign / Motion

Leading the smart mug space for nearly a decade, Ember enriches everyday moments with precision temperature technology. With an eye towards expanding its product portfolio, the maturing start-up partnered with our team at Character for an elevated brand evolution.

Pivoting away from the mechanical minutiae, we centered the identity on the end result — the moments perfection that Ember products deliver. The design language speaks to the duality of hot and cold, emphasizing customization. Handcrafted illustrations and editorial-style photography humanize the product and express the brand story, while capturing the delight that Ember offers.